AWARD SCHOOL 23'
AWARD SCHOOL 23'
Post It - Print
Product: Post it notes.
Proposition: You never forget what’s on a post it.
Glad - Print
Product: ‘Tough Stuff’ Garbage Bags.
Proposition: The toughest garbage bags.
RYOBI - TVC 30’
Product: Hedge Trimmer.
Proposition: The fastest way to get your hedge in shape.
Idea: Crazy Fast.
Australian Red Cross - Radio - Top 5
Product: Blood Donation.
Proposition: Your blood is more powerful than you think.
Idea: Dumb Blood.
GreenPeace - Public Relations
Product: End plastic pollution.
Proposition: Single use plastic today, will be in the ocean tomorrow.
Idea: Truna.
Qantas - Integrated Campaign
Product: Direct flights from Sydney to London.
Proposition: Fly from Sydney to London non-stop.
Idea: Get to the point.
Kindness Factory - Public Kindness Announcements - December ‘23 // January ‘24 // April ‘24
How do we spread the good word of kindness when there’s so little of it right now? With not-so-subtle reminders using a very relatable device, blunt Aussie humour.
On World Kindness Day we released a suite of assets, follow by another burst for Pay it Forward Day in April ‘24 - reminding people to be kind.
These assets were published via social, display and OOH mediums around Queensland and NSW.
REAL WORK
REAL WORK
Young Lions 2024 - Virgin Australia - March 2024
Task: Inspire young Aussies to make the most of Virgin Australia’s extensive domestic network to discover more of their own backyard.
Insight: Australians don’t travel their own country as there really is no rush. I mean, it’s not going anywhere right? See, what young Australians don’t understand is that this rugged, mountainous, and incredibly adventurous country, is best done young.
Idea: In order to sell Virgin Australia's domestic travel network, we created a 1 minute Tik-Tok video that takes the wise words of the old, to inspire the new.
*These are REAL Tripadvisor reviews.
TMBL - Health Professionals Bank - Take Five Initiative - May 2024
When you’re in a profession that’s all about giving (like in healthcare, education and firefighting), it becomes hard to take. Especially when it comes to taking a break.
Take Five was created to recognise the daily efforts of nurses and midwives. Not the 40 years of service, or the grand achievements (like most awards programs do), but the extra small, extra consistent, daily contributions.
We created the program name, lockup, as-well as social, eDM and web page creative for the initial launch of Take Five, under Health Professionals Bank.
